Profit Margin Calculator – Markup & Margin

Illustration of a profit margin calculator showing cost, selling price, margin and markup

Profit Margin Calculator — Markup & Margin

Price your products with confidence. Enter your cost and selling price — the profit margin calculator shows your profit, profit margin and markup, the two numbers every business owner should know.

Margin vs markup: Margin = profit ÷ selling price. Markup = profit ÷ cost. A 40% margin on $100 is $40 profit; the same $40 profit on a $60 cost is a 66.7% markup.

This profit margin calculator runs entirely in your browser. Your numbers never leave your device.

Popular margin questions

  • What is a 50% markup in margin? (33.3% margin)
  • Good profit margin for a small business: 10-20% is typical
  • Margin vs markup: which one do retailers quote?

More free tools are on the way — suggest a calculator you'd like to see next.

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